The concept with Off-White is that I have no ideal target. It's more about trying to make something for everyone. And I think that's what helps make it unique. That there isn't a specific muse.
Virgil AblohRead
My place in design history is to sort of interpret youth culture, and I think we've seen that done in fashion before - it's not a new concept - but it hasn't been done with the same vigour in a modern context.
Interpretation
Virgil Abloh emphasizes his role in reflecting youth culture through design, noting its historical significance and modern application.
In this quote, Virgil Abloh expresses his understanding of his contribution to design history, particularly in interpreting and representing the essence of youth culture. He acknowledges that while this has been done in the fashion industry previously, he aims to bring a fresh, vigorous perspective to it that aligns with contemporary contexts, highlighting the ongoing evolution of cultural representation in design.
In practice
Using this quote in a talk about modern fashion trends and influences.
The concept with Off-White is that I have no ideal target. It's more about trying to make something for everyone. And I think that's what helps make it unique. That there isn't a specific muse.
The whole point of collaboration is that you give and take from each other, and that's how you create things that are totally new.
I'm always trying to prove to my 17-year-old self that I can do creative things I thought weren't possible.
From my perspective, I'm trying to stand for a generation. You know, each generation has designers who go along with it.
There's no line between a designer and consumer.
I do fashion to tell a narrative.
The more I've gotten interested in writing about history and making sense of myself within the continuum of history, the more I've turned to paintings, to art. I look to the imagery of art to help me understand something about my own place in the world.
We're human beings, and we want stories. We're always going to be entertained and have our emotions touched by humanity and by things that we recognize in our own lives. So whilst every now and again we'll be happy to watch a bubblegum film, it's never gonna be the only things that get made.
By the sheer act of writing, we are trying to place value on the stories that we're invested in.
I immersed myself in books and rock 'n' roll, the adolescent salvation.
If one means by style the voice, the irreducible and always recognizable and alive thing, then of course style is really everything.
Bored with obvious reality, I find my fascination in transforming it into a subjective point of view.
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