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Today couture has to be expensive, but it shouldn’t look expensive.
Karl Lagerfeld
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Interpretation

What this quote means

Couture should be valuable yet effortlessly elegant.

Karl Lagerfeld's quote emphasizes that high fashion, or couture, can be expensive in terms of craftsmanship and materials, but it should convey a sense of luxury that feels not ostentatious or overly showy. The essence lies in achieving elegance that appears natural rather than forced, suggesting that true style doesn't need to scream its worth.

Themes

CoutureFashionEleganceStyleLuxury

In practice

Example use cases

A fashion designer's presentation about modern couture designs.

More from Karl Lagerfeld

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Elegance has nothing to do with fashion.
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