Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop.
Richard BransonRead
If you get into entrepreneurshi p driven by profit, you are a lot more likely to fail. The entrepreneurs who succeed usually want to make a difference to people’s lives, not just their own bank balances. The desire to change things for the better is the motivation for taking risks and pursuing seemingly impossible business ideas.
Interpretation
What this quote means
True success in entrepreneurship comes from a desire to positively impact others rather than merely pursuing profit.
This quote by Richard Branson emphasizes that the core motivation for successful entrepreneurship is the intent to create meaningful change in people's lives, rather than just focusing on financial gain. Entrepreneurs who prioritize making a difference are more likely to take risks and overcome challenges, as their passion and purpose drive them beyond personal profit.
Themes
EntrepreneurshipSuccessImpactChangeMotivation
In practice
Example use cases
During a motivational talk, you might say this quote to inspire budding entrepreneurs in your audience.
More from Richard Branson
All quotes →It's a common misconception that money is every entrepreneur's metric for success. It's not, and nor should it be.
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Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
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Please don’t get hung up on this question of whether you need to have experience in an industry before you launch your startup.
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What's the most critical factor in any business decision you'll ever have to make? Basically, it boils down to this question: If this all crashes, will it bring the whole house tumbling down like a pack of cards? One business matra remains embedded in my brain - protect the downside.
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