Every one sees what you appear to be, few really know what you are, and those few dare not oppose themselves to the opinion of the many, who have the majesty of the state to defend them.
Interpretation
This quote highlights the difference between public perception and true character, suggesting that most people are aware of only appearances.
Machiavelli's quote emphasizes the contrast between how individuals are viewed by society and their true nature. It reflects on the idea that while many may judge someone based on superficial appearances, only a select few can see beyond that façade. Furthermore, those who do understand the truth often remain silent, due to the potential repercussions of contradicting the majority opinion that is supported by the power of the state.
In practice
In a discussion about social media's influence on public perception, one might quote Machiavelli on appearances.
For that reason, let a prince have the credit of conquering and holding his state, the means will always be considered honest, and he will be praised by everybody because the vulgar are always taken by what a thing seems to be and by what comes of it; and in the world there are only the vulgar, for the few find a place there only when the many have no ground to rest on.
Many have imagined republics and principalities which have never been seen or known to exist in reality; for how we live is so far removed from how we ought to live, that he who abandons what is done for what ought to be done, will rather bring about his own ruin than his preservation.
Whoever conquers a free town and does not demolish it commits a great error and may expect to be ruined himself.
And here one must not that hatred is acquired just as much by means of good actions as by bad ones; and so, as I said above, if a prince wishes to maintain the state, he is often obliged not to be good; because whenever that group which you believe you need to support you is corrupted, whether it be the common people, the soldiers, or the nobles, it is to your advantage to follow their inclinations in order to satisfy them; and then good actions are your enemy.
The chief foundations of all states, new as well as old or composite, are good laws and good arms.
In war, discipline can do more than fury.
One is not righteous who does much, but the one who, without work, believes much in Christ. The law says, 'Do this,' and it is never done. Grace says, 'Believe in this,' and everything is already done.
I say people who feel they must have a faith or religion in order to face life are showing a kind of cowardice, which in any other sphere would be considered contemptible. But when it is in the religious sphere it is thought admirable, and I cannot admire cowardice whatever sphere it is in.
Three or four threads may be agitated, like telegraph wires, at the same time, and if I were to tap them all I would reveal such a mixture of innocence and duplicity, generosity and calculation, fear and courage, I cannot tell the whole truth simply because I would have to write four journals at once.
Thinking about time is to acknowledge two contradictory certainties: that our outward lives are governed by the seasons and the clock; that our inward lives are governed by something much less regular-an imaginative impulse cutting through the dictates of daily time, and leaving us free to ignore the boundaries of here and now and pass like lightning along the coil of pure time, that is, the circle of the universe and whatever it does or does not contain.
Atheism is indeed the most daring of all dogmas . . . for it is the assertion of a universal negative.
Secrecy destroys accountability.
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