How could economics not be behavioral? If it isn't behavioral, what the hell is it?
Charlie MungerRead
Everyone has the idea of owning good companies. The problem is that they have high prices in relations to assets and earnings, and that takes all of the fun out of the game.
Interpretation
Investors desire to own valuable companies, but high prices often inhibit their ability to do so, making investing less enjoyable.
In this quote, Charlie Munger reflects on the challenge investors face when attempting to acquire quality companies. While many aspire to invest in businesses with solid fundamentals, the high valuations associated with those companies can deter them, as it diminishes the thrill and pleasure of the investment process. Munger suggests that the joy of investing is closely tied to finding worthwhile opportunities at reasonable prices.
In practice
During an investment seminar discussing market trends.
How could economics not be behavioral? If it isn't behavioral, what the hell is it?
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