They (fashion editors) have always been our secret weapon.
Interpretation
Fashion editors play a crucial role in shaping trends and influencing the industry.
Anna Wintour highlights the significance of fashion editors as key figures behind-the-scenes who drive the narrative and trends in fashion. Their insights and recommendations act as a powerful asset for designers and brands, making them an essential component of the fashion world that may not always be visible to the public eye.
In practice
In a speech discussing the importance of behind-the-scenes contributors, I might quote Anna Wintour to emphasize how crucial fashion editors are.
It would be ridiculous to ignore the speed and possibilities of the digital landscape - you absolutely need to have fast-moving news online, but if you want to build a large audience over time, you absolutely have to take a risk on the big challenging stuff.
With all the new media outlets out there, with all the noise, a voice of authority and calm like Vogue becomes more important than ever. The more eyes on fashion, the more opinions about fashion, the more exploration of fashion around the world, the better it is for Vogue. Vogue is like Nike or Coca-Cola—this huge global brand. I want to enhance it, I want to protect it, and I want it to be part of the conversation.
'Vogue' and 'Vice' may appear to some to see the world through different lenses. But in my view, both are fearless and breathtaking, with unquenchable curiosity and vigor.
Fashion is not beautiful, neither is it ugly. Why should it be either? Fashion is fashion.
I think what I often see is that people are frightened about fashion. Because it scares them or makes them feel insecure, so they just put it down. On the whole people that may say the mean things about our world I think that’s usually because they feel, in some ways, excluded or, you know, not a part of ‘the cool group’ so as a result they just mock it.
I think we're living, in terms of media, in a very democratic age, but I think that we still look at everything through the lens of 'Vogue' and through our own point of view.
When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like Chanel and Armani, are the ones that stand for something. Fashion is about establishing an image that consumers can adapt to their own individuality. And it's an image that can change, that can evolve. It doesn't reinvent itself every two years.
With expensive fashion, the inside should be as perfect as the outside.
Dress shabbily and they remember the dress; dress impeccably and they remember the woman.
Now is the most exciting time in fashion. Women are controlling their destiny now, the consumer is more knowledgeable, and I have to be better every single day.
Something I always look for in an outfit is to have a standout piece.
The fashion industry has done itself in by neglecting the 60- to 80-year-old market. They have the time and the economic resources. They want to go shopping.
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