With all the new media outlets out there, with all the noise, a voice of authority and calm like Vogue becomes more important than ever. The more eyes on fashion, the more opinions about fashion, the more exploration of fashion around the world, the better it is for Vogue. Vogue is like Nike or Coca-Cola—this huge global brand. I want to enhance it, I want to protect it, and I want it to be part of the conversation.
Interpretation
The quote emphasizes the significance of a calm authority in the fashion world amid the noise of new media outlets.
In this quote, Anna Wintour highlights the increasing importance of established voices in fashion, like Vogue, in a landscape filled with diverse opinions and media outlets. She underscores that, as fashion garners more attention globally, brands like Vogue must evolve and maintain their relevance as authoritative sources that contribute to ongoing conversations within the industry.
In practice
This quote can be used during a panel discussion on fashion journalism.
It would be ridiculous to ignore the speed and possibilities of the digital landscape - you absolutely need to have fast-moving news online, but if you want to build a large audience over time, you absolutely have to take a risk on the big challenging stuff.
'Vogue' and 'Vice' may appear to some to see the world through different lenses. But in my view, both are fearless and breathtaking, with unquenchable curiosity and vigor.
Fashion is not beautiful, neither is it ugly. Why should it be either? Fashion is fashion.
I think what I often see is that people are frightened about fashion. Because it scares them or makes them feel insecure, so they just put it down. On the whole people that may say the mean things about our world I think that’s usually because they feel, in some ways, excluded or, you know, not a part of ‘the cool group’ so as a result they just mock it.
I think we're living, in terms of media, in a very democratic age, but I think that we still look at everything through the lens of 'Vogue' and through our own point of view.
In today's world you have to interact. You can't be some difficult, shy person who is not able to look somebody in the face; you have to present yourself. You have to know how to talk about your vision, your focus and what you believe in.
For me, music and life are all about style.
Bop began with Jazz but one afternoon somewhere on a sidewalk maybe 1939, 1940, Dizzy Gillespie or Charlie Parker or Thelonious Monk was walking past a men's clothing store on 42nd Street or South Main in L.A. and from a loudspeaker they suddenly heard a wild impossible mistake in jazz that could only have been heard inside their own imaginary head, and that is a new art. Bop.
Your audience is one single reader. I have found that sometimes it helps to pick out one person-a real person you know, or an imagined person and write to that one.
It is art that makes life, makes interest, makes importance, for our consideration and application of these things, and I know of no substitute whatever for the force and beauty of its process.
I've been very fortunateit's just been an amazing piece of luck. I haven't had to suffer for my art but I've suffered enough inside to hopefully be called an artist.
You know it's very difficult to be an actor, and to have people depending on you to say the right line, at the right time, and to not be able to hear your cues! I can't tell you how many times I would've had to have said What? if I didn't have my hearing aids. So my hearing aids are a life saver, and they allow me to practice my craft.
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