With all the new media outlets out there, with all the noise, a voice of authority and calm like Vogue becomes more important than ever. The more eyes on fashion, the more opinions about fashion, the more exploration of fashion around the world, the better it is for Vogue. Vogue is like Nike or Coca-Cola—this huge global brand. I want to enhance it, I want to protect it, and I want it to be part of the conversation.
Interpretation
The quote emphasizes the significance of a calm authority in the fashion world amid the noise of new media outlets.
In this quote, Anna Wintour highlights the increasing importance of established voices in fashion, like Vogue, in a landscape filled with diverse opinions and media outlets. She underscores that, as fashion garners more attention globally, brands like Vogue must evolve and maintain their relevance as authoritative sources that contribute to ongoing conversations within the industry.
In practice
This quote can be used during a panel discussion on fashion journalism.
It would be ridiculous to ignore the speed and possibilities of the digital landscape - you absolutely need to have fast-moving news online, but if you want to build a large audience over time, you absolutely have to take a risk on the big challenging stuff.
'Vogue' and 'Vice' may appear to some to see the world through different lenses. But in my view, both are fearless and breathtaking, with unquenchable curiosity and vigor.
Fashion is not beautiful, neither is it ugly. Why should it be either? Fashion is fashion.
I think what I often see is that people are frightened about fashion. Because it scares them or makes them feel insecure, so they just put it down. On the whole people that may say the mean things about our world I think that’s usually because they feel, in some ways, excluded or, you know, not a part of ‘the cool group’ so as a result they just mock it.
I think we're living, in terms of media, in a very democratic age, but I think that we still look at everything through the lens of 'Vogue' and through our own point of view.
In today's world you have to interact. You can't be some difficult, shy person who is not able to look somebody in the face; you have to present yourself. You have to know how to talk about your vision, your focus and what you believe in.
Judge: And what is your occupation in general? Brodsky: Poet, poet-translator. Judge: And who recognized you to be a poet? Who put you in the ranks of poet? Brodsky: No one. And who put me in the ranks of humanity? Judge: Did you study it?...How to be a poet? Did you attempt to finish an insitute of higher learning...where they prepare...teach Brodsky: I did not think that it is given to one by education. Judge: By what then? Brodsky: I think that it is from God.
People ask me: ‘What is punk? How do you define punk?' Here's how I define punk: It's a free space. It could be called jazz. It could be called hip-hop. It could be called blues, or rock, or beat. It could be called techno. It's just a new idea. For me, it was punk rock. That was my entrance to this idea of the new ideas being able to be presented in an environment that wasn't being dictated by a profit motive.
There's this idea that it's all natural, but everything's been staged to look natural. It is also an invention. It's just that my inventions are different. I often get asked about my artifice, but isn't fashion based on the idea that we can create a fantasy?
I'm not a wildly gifted person; I don't play an instrument or speak another language or have great accomplishments in another field, as many writers do. But writing feels natural to me; the act of it seems to free up my unconscious, so that sometimes I feel that I have access to more ideas and information than my conscious mind could think up.
I wish I had more confidence. I think that's probably my Achilles' heel. If I had more, I probably would have felt emboldened to make more interesting music earlier on, or really go for it in an artistic or songwriting sense.
A street is a story in asphalt - so it's a paradox that the streets are the one place where the movies play fast and loose with continuity, something to which L.A. streets lend themselves as naturally as does the city's psyche.
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