It would be ridiculous to ignore the speed and possibilities of the digital landscape - you absolutely need to have fast-moving news online, but if you want to build a large audience over time, you absolutely have to take a risk on the big challenging stuff.
Interpretation
Embracing digital advancements is essential for growth, but taking risks on substantial projects is crucial for long-term success.
In this quote, Anna Wintour emphasizes the importance of recognizing the rapid pace and vast potential of the digital world. She argues that while it's necessary to keep up with fast-moving online news, true audience growth comes from engaging in bold and challenging initiatives that can set a brand apart and foster a loyal following over time.
In practice
During a keynote speech at a technology conference, you could use this quote to highlight the necessary balance between quick news and innovative projects.
With all the new media outlets out there, with all the noise, a voice of authority and calm like Vogue becomes more important than ever. The more eyes on fashion, the more opinions about fashion, the more exploration of fashion around the world, the better it is for Vogue. Vogue is like Nike or Coca-Cola—this huge global brand. I want to enhance it, I want to protect it, and I want it to be part of the conversation.
'Vogue' and 'Vice' may appear to some to see the world through different lenses. But in my view, both are fearless and breathtaking, with unquenchable curiosity and vigor.
Fashion is not beautiful, neither is it ugly. Why should it be either? Fashion is fashion.
I think what I often see is that people are frightened about fashion. Because it scares them or makes them feel insecure, so they just put it down. On the whole people that may say the mean things about our world I think that’s usually because they feel, in some ways, excluded or, you know, not a part of ‘the cool group’ so as a result they just mock it.
I think we're living, in terms of media, in a very democratic age, but I think that we still look at everything through the lens of 'Vogue' and through our own point of view.
In today's world you have to interact. You can't be some difficult, shy person who is not able to look somebody in the face; you have to present yourself. You have to know how to talk about your vision, your focus and what you believe in.
Technology innovation is starting to explode and having open-source material out there really helps this explosion. You get students and researchers involved and you get people coming through and building start ups based on open source products.
Java and C++ make you think that the new ideas are like the old ones. Java is the most distressing thing to hit computing since MS-DOS.
It is a fact today that one in ten thousand of us can make a technological breakthrough capable of supporting all the rest.
Do I really want to do a mobile game that's one of 300,000, where discoverability is everything? You really have to have a little more sizzle on the steak. I would rather be one of 100 apps for Google Glass than one of 300,000 for iOS and Android.
By 2009, computers will disappear. Displays will be written directly onto our retinas by devices in our eyeglasses and contact lenses.
Our technologies become more complex while we become more simple. They learn about us while we come to know less and less about them. No one person can understand everything going on in an iPhone, much less pervasive systems.
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