It would be ridiculous to ignore the speed and possibilities of the digital landscape - you absolutely need to have fast-moving news online, but if you want to build a large audience over time, you absolutely have to take a risk on the big challenging stuff.
Interpretation
Embracing digital advancements is essential for growth, but taking risks on substantial projects is crucial for long-term success.
In this quote, Anna Wintour emphasizes the importance of recognizing the rapid pace and vast potential of the digital world. She argues that while it's necessary to keep up with fast-moving online news, true audience growth comes from engaging in bold and challenging initiatives that can set a brand apart and foster a loyal following over time.
In practice
During a keynote speech at a technology conference, you could use this quote to highlight the necessary balance between quick news and innovative projects.
With all the new media outlets out there, with all the noise, a voice of authority and calm like Vogue becomes more important than ever. The more eyes on fashion, the more opinions about fashion, the more exploration of fashion around the world, the better it is for Vogue. Vogue is like Nike or Coca-Cola—this huge global brand. I want to enhance it, I want to protect it, and I want it to be part of the conversation.
'Vogue' and 'Vice' may appear to some to see the world through different lenses. But in my view, both are fearless and breathtaking, with unquenchable curiosity and vigor.
Fashion is not beautiful, neither is it ugly. Why should it be either? Fashion is fashion.
I think what I often see is that people are frightened about fashion. Because it scares them or makes them feel insecure, so they just put it down. On the whole people that may say the mean things about our world I think that’s usually because they feel, in some ways, excluded or, you know, not a part of ‘the cool group’ so as a result they just mock it.
I think we're living, in terms of media, in a very democratic age, but I think that we still look at everything through the lens of 'Vogue' and through our own point of view.
In today's world you have to interact. You can't be some difficult, shy person who is not able to look somebody in the face; you have to present yourself. You have to know how to talk about your vision, your focus and what you believe in.
I come from Cyberspace, the new home of Mind. On behalf of the future, I ask you of the past to leave us alone. You are not welcome among us. You have no sovereignty where we gather.
We are now at a point in time when the ability to receive, utilize, store, transform and transmit data - the lowest cognitive form - has expanded literally beyond comprehension. Understanding and wisdom are largely forgotten as we struggle under an avalanche of data and information.
As you start building the product, don't assume that you know all the answers. Listen to the community and adapt. We had a lot of our own ideas about how the service would evolve. Coming from PayPal and eBay, we saw YouTube as a powerful way to add video to auctions, but we didn't see anyone using our product that way, so we didn't add features to support it.
Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes.
An awful lot of successful technology companies ended up being in a slightly different market than they started out in. Microsoft started with programming tools, but came out with an operating system. Oracle started doing contracts for the CIA. AOL started out as an online video gaming network.
I never thought, in my lifetime, that you'd be able to watch movies, read books and listen to music from a phone, but I guess the technology of tomorrow is here today.
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