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Fear will keep you alive in a war. Fear will keep you alive in business. There's nothing wrong with fear.
Norman Schwarzkopf
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Interpretation

What this quote means

Fear can be a driving force that ensures survival and success in challenging situations.

In this quote, Norman Schwarzkopf emphasizes the dual role of fear as both a survival mechanism in warfare and a crucial element in the business world. Rather than viewing fear as a weakness, he suggests that it can serve as a motivating factor that encourages vigilance, strategic thinking, and caution in the face of adversity.

Themes

FearSurvivalBusinessCourageMotivation

In practice

Example use cases

In a motivational speech about facing challenges in the workplace.

More from Norman Schwarzkopf

Generals aren't in the business of commenting on the correctness or incorrectness of the President's decisions. Anybody who thinks he should be able to do that ought to be fired on the spot.
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As far as Saddam Hussein being a great military strategist, he is neither a strategist, nor is he schooled in the operational arts, nor is he a tactician, nor is he a general, nor is he a soldier. Other than that, he's a great military man, I want you to know that.
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All you have to do is hold your first soldier who is dying in your arms, and have that terribly futile feeling that I can't do anything about it... Then you understand the horror of war.
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I am living proof that if you catch prostate cancer early, it can be reduced to a temporary inconvenience, and you can go back to a normal life.
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Good generalship is a realization that... you've got to try and figure out how to accomplish your mission with a minimum loss of human life.
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I'm not proud of killing, of being responsible for the death of a single person. I never will be.
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