We all know the feeling of surrendering to the embedded biases of our devices. We let our cell phones ping us every time there's an incoming message and check our e-mail even when we'd best pay attention to what's going on around us in the real world. We text while driving.
Interpretation
This quote emphasizes how technology can distract us from the present moment and influence our behaviors.
Douglas Rushkoff highlights the pervasive influence of technology, particularly smartphones, on our daily lives. He points out how we often surrender to the compulsive nature of notifications and digital communication, which can detract from our engagement with the real world around us. The quote serves as a reminder to be mindful of the impact of our devices on our attention and awareness.
In practice
During a seminar on digital mindfulness, this quote could be used to spark a discussion about the effects of technology on attention.
Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not.
The faux now of Twitter updates and things pinging at you - all the pulses from digitality that we try to keep up with because we sense that there's something going on that we need to tap into - are artifacts, or symptoms of living in this atemporal reality. And it's not any worse than living in the 'time is money' reality that we're leaving.
Treating an age group as a demographic requires coming up with something that's common to every single one of them. Right?... So it's reductionist in that it reduces an entire segment of civilization down to one person with one habit.
Brains are tricky and adaptable organs. For all the 'neuroplasticity' allowing our brains to reconfigure themselves to the biases of our computers, we are just as neuroplastic in our ability to eventually recover and adapt.
As popular culture becomes more presentist, we move away from entertainment as the vicarious experience of a narrative - as watching someone else's story - and much more toward enacting one's own story. Moving away from myths and toward fantasy role-playing games, away from movies and toward videogames.
The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding the commercials are there to help sell things. And that TV shows are there to sell commercials, and so on.
When you lower the cost of access to space, a boom of innovation follows, just as low-cost fiber optics paved the way for the Internet and the cloud services that followed.
Today's environment is beginning to threaten today's organizations, finding them seriously deficient in their nervous system design... The degree of coordination, perception, rational adaptation, etc., which will appear in the next generation of human organizations will drive our present organizational forms, with their clumsy nervous systems, into extinction.
Just as Josef K, the protagonist of Kafka's 'The Trial,' awoke one day to discover that he had become part of some unfathomable legal carnival, we, too are frequently waking to discover that the rules of the digital game have once again profoundly changed.
We predicted the concept of a telephone that isn't tied to a wall or a desk. We anticipated that everyone would have a cell phone. We joked that when you're born you would be assigned a cell phone and if you didn't answer you had died.
I think a lot of great software has been written by people who are scratching a short-term itch, something which has been niggling them for ages, but in the back of their mind they’ve got a wonderful long-term plan.
There is a calculus, it turns out, for mastering our subconscious urges. For companies like Target, the exhaustive rendering of our conscious and unconscious patterns into data sets and algorithms has revolutionized what they know about us and, therefore, how precisely they can sell.
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