I think something that every actor wants, whether they've done four movies or forty movies, is they want to find the work interesting. You want to come to work and think this is going to be a challenge.
Taika WaititiRead
Films that are easy to sell happen to be the worst films. Look at the poster for 'Wrath of the Titans' and 'John Carter': they're exactly the same. You could switch titles.
Interpretation
What this quote means
Commercial success in films often correlates with lower artistic quality.
This quote by Taika Waititi suggests that films that are designed to be easily marketed and sold often lack depth and quality. He points out the similarities in marketing materials of certain blockbuster films, implying that when focus is placed on selling rather than artistic storytelling, the resultant films can be uninspired and interchangeable rather than unique and meaningful.
Themes
FilmsArtistryMarketingQualityCreativity
In practice
Example use cases
During a panel discussion on filmmaking, one could use this quote to highlight the importance of artistic integrity over commercial pressures.
More from Taika Waititi
All quotes →If someone asked, 'What are your films like?,' the best I can come up with is that they're, like, a fine balance between comedy and drama. And they deal mainly with the clumsiness of humanity.
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I'm not interested in doing work that doesn't captivate me.
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People overcoming the odds is actually a really important part of humanity, and I don't think we kind of get to celebrate that as much as we should.
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The stuff I'm passionate about is what I write; it isn't multi-million-dollar franchise movies.
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I love films that make you feel something but also deliver that payload behind jokes.
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