Inspirational Quotes, Motivational Sayings, and Wise Words for Daily Inspiration

firms-real-differentiation-competitors-nike-sports-apple-technologies-life

I admire firms that have achieved a real differentiation from their competitors. Nike is all about mastering sports. Apple is all about creating technologies to make life easier and better. Audi is is all about introducing new technologies to make automobiles safer and better performing.

Philip Kotler's Popular Quotes

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

- Philip Kotler

It is no longer enough to satisfy your customers. You must delight them.

- Philip Kotler

The sales department isn’t the whole company, but the whole company better be the sales department.

- Philip Kotler

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

- Philip Kotler

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs a…

- Philip Kotler

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is …

- Philip Kotler

Good companies will meet needs; great companies will create markets.

- Philip Kotler

It is more important to do what is strategically right than what is immediately profitable.

- Philip Kotler

Great insight comes from seeing something as odd and finding out why.

- Philip Kotler