The work needs to get out of your head and on to the table, and it needs to be done from the heart.
Paula ScherRead
The goal of design is to raise the expectation of what design can be
Interpretation
What this quote means
Design aims to elevate standards and possibilities in the field of creativity.
This quote by Paula Scher emphasizes the transformative power of design. It suggests that design should not only fulfill basic needs but also inspire and elevate expectations, pushing boundaries and expanding what is achievable within the realm of creativity and functionality. It hints at the idea that good design can provoke thought, instill emotion, and ultimately redefine standards in various disciplines.
Themes
DesignExpectationCreativityArtInnovation
In practice
Example use cases
In a design conference to inspire attendees about the potential of their work.
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