Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo BurnettRead
I regard a great ad as the most beautiful thing in the world.
Interpretation
What this quote means
A great advertisement is a form of artistic expression that captivates and inspires.
In this quote, Leo Burnett expresses his belief that the best advertisements are not merely marketing tools; they are masterpieces that evoke emotions and convey messages beautifully. He suggests that creativity, aesthetics, and emotional resonance in advertising make it as valuable an art form as paintings or music.
Themes
AdvertisementArtBeautyCreativityInspiration
In practice
Example use cases
In a discussion about branding, you might say, 'I regard a great ad as the most beautiful thing in the world' to highlight the importance of aesthetics in marketing.
More from Leo Burnett
All quotes βCuriosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo BurnettRead
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
Leo BurnettRead
A good ad which is not run never produces sales.
Leo BurnettRead
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Leo BurnettRead
Too many ads that try not to go over the reader's head end up beneath his notice.
Leo BurnettRead
Similar quotes
Musicals are plays, but the last collaborator is your audience, so you've got to wait 'til the last collaborator comes in before you can complete the collaboration.
Stephen SondheimRead
Because for whatever reason, even though I want to stay home all the time and be left alone, I want to tell the world who I am now.
Fiona AppleRead
If your words or images are not on point, making them dance in color won't make them relevant.
Edward TufteRead
Most people don't know what they want or feel. And for everyone, myself included, It's very difficult to say what you mean when what you mean is painful. The most difficult thing in the world is to reveal yourself, to express what you have to... As an artist, I feel that we must try many things - but above all, we must dare to fail. You must have the courage to be bad - to be willing to risk everything to really express it all.
John CassavetesRead
I sense Light as the giver of all presences, and material as spent Light. What is made by Light casts a shadow, and the shadow belongs to Light.
Louis KahnRead
Of course the illusion of art is to make one believe that great literature is very close to life, but exactly the opposite is true. Life is amorphous, literature is formal.
Francoise SaganRead