The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David OgilvyRead
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
Interpretation
Empower talented individuals to excel independently by hiring those who surpass your own abilities.
This quote by David Ogilvy emphasizes the importance of effective leadership through hiring exceptional talent and allowing them the autonomy to perform. It suggests that a successful leader is not threatened by the skills of their team members but rather encourages a culture of excellence where individuals strive for remarkable achievements rather than conforming to the ordinary.
In practice
In a corporate meeting about team development, one could say, 'As David Ogilvy wisely put it, hire people who are better than you are and let them excel.'
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
Our business is infested with idiots who try to impress by using pretentious jargon.
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
The best ideas come as jokes. Make your thinking as funny as possible.
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
You [future first ladies] will feel that you are no longer clothing yourself, you are dressing a public monument.
Whether addressing immediate crises or building long-term foundations of peace, the United Nations will remain committed to solutions that advance the global good.
We believe that creating an inclusive and diverse environment is not only the right thing to do, but it also makes our company stronger, smarter, and more innovative - which helps us better serve the needs of our clients, our people, and our communities.
Doing the easy thing makes you popular. Doing the hard thing makes you a leader.
I'm a control freak. If you're going to slap my name on something, I would like to control it.
A player is not going to get minutes just to get minutes. You have to impact winning, you have to put the team first.
Subscribe for the occasional hand-picked quote. No noise.