The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David OgilvyRead
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
Interpretation
What this quote means
Empower talented individuals to excel independently by hiring those who surpass your own abilities.
This quote by David Ogilvy emphasizes the importance of effective leadership through hiring exceptional talent and allowing them the autonomy to perform. It suggests that a successful leader is not threatened by the skills of their team members but rather encourages a culture of excellence where individuals strive for remarkable achievements rather than conforming to the ordinary.
Themes
LeadershipEmpowermentTalentExcellenceTeamwork
In practice
Example use cases
In a corporate meeting about team development, one could say, 'As David Ogilvy wisely put it, hire people who are better than you are and let them excel.'
More from David Ogilvy
All quotes →Our business is infested with idiots who try to impress by using pretentious jargon.
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
David OgilvyRead
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David OgilvyRead
The best ideas come as jokes. Make your thinking as funny as possible.
David OgilvyRead
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
David OgilvyRead
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