The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David OgilvyRead
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
Interpretation
Empower talented individuals to excel independently by hiring those who surpass your own abilities.
This quote by David Ogilvy emphasizes the importance of effective leadership through hiring exceptional talent and allowing them the autonomy to perform. It suggests that a successful leader is not threatened by the skills of their team members but rather encourages a culture of excellence where individuals strive for remarkable achievements rather than conforming to the ordinary.
In practice
In a corporate meeting about team development, one could say, 'As David Ogilvy wisely put it, hire people who are better than you are and let them excel.'
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
Our business is infested with idiots who try to impress by using pretentious jargon.
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
The best ideas come as jokes. Make your thinking as funny as possible.
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
The greatest ally you have to get things working well and the players performing as a team is the bench. Don't be afraid to use it, either for the star player or anyone else.
One of the things it's so important for any city government is to have the trust of the public.
Some legislators only wish to vengeance against a particular enemy. Others only look out for themselves. They devote very little time on the consideration of any public issue. They think that no harm will come from their neglect. They act as if it is always the business of somebody else to look after this or that. When this selfish notion is entertained by all, the commonwealth slowly begins to decay.
I seek to lead a democratic Pakistan which is free from the yoke of military dictatorship and that will cease to be a haven, the very petri dish of international terrorism.
It is difficult for men in high office to avoid the malady of self-delusion
It took me a while to learn that certain people may have important skills that are not always blazingly apparent. Gradually I came to realize - slow as I may have been - that what mattered was performance, that sometimes people might have to be helped to develop, and that it takes all kinds to make an organization run properly.
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