The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.
The nature of process, to one degree or another, involves failure. You have at it. It doesn’t work. You keep pushing. It gets better. But it’s not go… - Saul Bass
The nature of process, to one degree or another, involves failure. You have at it. It doesn’t work. You keep pushing. It gets better. But it’s not go…
- Saul Bass
Failure is built into creativity... the creative act involves this element of 'newness' and 'experimentalism,' then one must expect and accept the po… - Saul Bass
Failure is built into creativity... the creative act involves this element of 'newness' and 'experimentalism,' then one must expect and accept the po…
You know, whenever I was presented with a challenge that brought up feelings of fear or self-doubt, I almost always said, 'Yes'. - Saul Bass
You know, whenever I was presented with a challenge that brought up feelings of fear or self-doubt, I almost always said, 'Yes'.
I want to make beautiful things, even if nobody cares, as opposed to ugly things. That's my intent. - Saul Bass
I want to make beautiful things, even if nobody cares, as opposed to ugly things. That's my intent.
I often think that presentations are more difficult than the work itself. - Saul Bass
I often think that presentations are more difficult than the work itself.
My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metapho… - Saul Bass
My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metapho…
Logos are a graphic extension of the internal realities of a company. - Saul Bass
Logos are a graphic extension of the internal realities of a company.
Try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story - Saul Bass
Try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story
Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity. - Saul Bass
Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.
Login to join the discussion
Login to join the discussion