When you meet a head of state, and you say, 'What is your most precious natural resource?' they will not say children at first, and then when you say, 'children,' they will pretty quickly agree with you.
Nicholas NegroponteRead
I'm not good at selling laptops. I'm good at selling ideas.
Interpretation
The quote emphasizes the importance of ideas over products in sales.
In this quote, Nicholas Negroponte suggests that the true value in sales lies not in the physical object being sold, such as a laptop, but rather in the ideas, concepts, and innovations that those products represent. It highlights the significance of vision and creativity in marketing and the persuasive power of ideas in influencing people.
In practice
In a presentation about the future of technology, one could use this quote to stress the importance of innovative thinking.
When you meet a head of state, and you say, 'What is your most precious natural resource?' they will not say children at first, and then when you say, 'children,' they will pretty quickly agree with you.
Where do new ideas come from? The answer is simple: differences. While there are many theories of creativity, the only tenet they all share is that creativity comes from unlikely juxtapositions. The best way to maximize differences is to mix ages, cultures, and disciplines.
Access by kids to the Internet should be like kids breathing clean air.
It's hard to propose a $100 laptop for a world community of kids and then not say in the same breath that you're going to depend on the community to make software for it.
Computing is not about computers any more. It is about living. Whatever big problem you can imagine, from world peace to the environment to hunger to poverty, the solution always includes education, ... We need to depend more on peer-to-peer and self-driven learning. The laptop is one important means of doing that.
I've spent my whole life worrying about the human-computer interface, so I don't want to suggest that what we have today is even close to acceptable.
Did you know that Kodak actually invented the digital camera that ultimately put it out of business? Kodak had the patents and a head start, but ignored all that.
I am much less concerned with whatever it is technology may be doing to people that what people are choosing to do to one another through technology. Facebook's reduction of people to predictively modeled profiles and investment banking's convolution of the marketplace into an algorithmic battleground were not the choices of machines.
There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook.
Like anything else, you can use the Internet for good or ill. You can get out of it what you want to. There's no evil about it. The way I see it, it's a liberation.
Every day we are paying more for energy than we should due to poor insulation, inefficient lights, appliances, and heating and cooling equipment - money we could save by investing in energy efficiency.
I believe quite simply that the small company of the future will be as much a research organization as it is a manufacturing company.
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