Maybe that’s enlightenment enough: to know that there is no final resting place of the mind; no moment of smug clarity. Perhaps wisdom...is realizing how small I am, and unwise, and how far I have yet to go. -Anthony Bourdain
As incisively pointed out in the documentary Food Inc.," an overwhelmingly large percentage of "new," healthy," and "organic" alternative food products are actually owned by the same parent companies that scared us into the organic aisle in the first place. "They got you comin' and goin'" has never been truer.
Interpretation
What this quote means
The quote highlights the irony of consumerism in the organic food market, revealing that many 'healthy' options might still be controlled by the same companies that marketed unhealthy products.
Anthony Bourdain's quote critiques the organic food industry, emphasizing that many products marketed as 'new,' 'healthy,' or 'organic' are often owned by the same large corporations that originally promoted unhealthy food. This reveals a cycle of manipulation where consumers are misled into believing they are making healthier choices, while in reality, the same entities profit by appealing to their desires for wellness. The phrase 'They got you comin' and goin'' underscores the pervasive and cyclical nature of this deception.
Themes
In practice
Example use cases
Using this quote in a discussion about the authenticity of organic foods at a health seminar.
More from Anthony Bourdain
All quotes →My brain and body and nervous system, they see a plane ride, a long plane trip, as an opportunity to sleep with nothing coming in, nothing to do. I just go offline the minute I'm on the plane.
I'm very proud of the Rome episode of 'No Reservations' because it violated all the conventional wisdom about making television. You're never, ever supposed to do a food or travel show in black and white.
The notion that before you even set out to go to Thailand, you say, 'I'm not interested,' or you're unwilling to try things that people take so personally and are so proud of and so generous with, I don't understand that, and I think it's rude. You're at Grandma's house, you eat what Grandma serves you.
If you’re twenty-two, physically fit, hungry to learn and be better, I urge you to travel – as far and as widely as possible. Sleep on floors if you have to. Find out how other people live and eat and cook. Learn from them – wherever you go.
I feel that if Jacques Pepin shows you how to make an omelet, the matter is pretty much settled. That's God talking.
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