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Instead of working hard to keep their share of a shrinking pie, or working even harder to make sure the industry stays as is, I think the most essential thing legacy book industry players can do is set up independent ventures with great people and little interference and work really hard to put themselves out of business by starting at the bottom, not by reinforcing the top.
Seth Godin
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Interpretation

What this quote means

Embrace innovation and change rather than resist it; focus on creating new opportunities.

This quote by Seth Godin emphasizes the importance of adapting to change in the book industry. Instead of clinging to traditional methods and trying to maintain a diminishing market, Godin advocates for the establishment of independent ventures that can bring fresh ideas and creativity. He suggests that industry players should take risks, innovate from the ground up, and be willing to disrupt their own business models to foster growth and relevance in a changing landscape.

Themes

InnovationChangeBook IndustryIndependenceEntrepreneurship

In practice

Example use cases

During a talk on the future of publishing, I quoted Seth Godin to inspire others to innovate.

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