Kodak sells film, but they don't advertise film; they advertise memories.
The fact that a consistendy highly creative person is generally irresponsible in the sense that we have used this term is in part predictable from wh… - Theodore Levitt
The fact that a consistendy highly creative person is generally irresponsible in the sense that we have used this term is in part predictable from wh…
- Theodore Levitt
People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole! - Theodore Levitt
People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!
Creativity is thinking up new things. Innovation is doing new things. - Theodore Levitt
Creativity is thinking up new things. Innovation is doing new things.
Kodak sells film, but they don't advertise film; they advertise memories. - Theodore Levitt
Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo. - Theodore Levitt
Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.
An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill - Theodore Levitt
An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill
The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expert… - Theodore Levitt
The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expert…
The true purpose of a business is to create and keep a customer, not to make you money. - Theodore Levitt
The true purpose of a business is to create and keep a customer, not to make you money.
Experience comes from what we have done. Wisdom comes from what we have done badly. - Theodore Levitt
Experience comes from what we have done. Wisdom comes from what we have done badly.
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