Kodak sells film, but they don't advertise film; they advertise memories.
The fact that a consistendy highly creative person is generally irresponsible in the sense that we have used this term is in part predictable from wh… - Theodore Levitt
The fact that a consistendy highly creative person is generally irresponsible in the sense that we have used this term is in part predictable from wh…
- Theodore Levitt
Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo. - Theodore Levitt
Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.
The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expert… - Theodore Levitt
The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expert…
Kodak sells film, but they don't advertise film; they advertise memories. - Theodore Levitt
Experience comes from what we have done. Wisdom comes from what we have done badly. - Theodore Levitt
Experience comes from what we have done. Wisdom comes from what we have done badly.
An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill - Theodore Levitt
An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill
Creativity is thinking up new things. Innovation is doing new things. - Theodore Levitt
Creativity is thinking up new things. Innovation is doing new things.
The true purpose of a business is to create and keep a customer, not to make you money. - Theodore Levitt
The true purpose of a business is to create and keep a customer, not to make you money.
People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole! - Theodore Levitt
People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!
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