Organizations exist to enable ordinary people to do extraordinary things.
Theodore LevittRead
The true purpose of a business is to create and keep a customer, not to make you money.
Interpretation
A successful business focuses on customer satisfaction rather than just profit.
The quote emphasizes that the fundamental aim of a business should be to serve the needs and retain the loyalty of its customers. When a business prioritizes creating value for customers, the profits will naturally follow as a result of satisfied and loyal clientele.
In practice
This quote could be used in a business seminar to highlight the importance of customer satisfaction.
Organizations exist to enable ordinary people to do extraordinary things.
Kodak sells film, but they don't advertise film; they advertise memories.
Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.
Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.
A powerful force drives the world toward a converging commonality, and that force is technology. β¦ Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies.
You want to dig your well where you have the best chance of finding water with the least amount of digging
If your startup is only in the development or idea stage, there is almost no better predictor of failure - I mean, utter failure, scorched-earth bankruptcy - than raising too much money in the first round.
There are good examples of companies - Coca-Cola is one - that invested before there was a huge market in countries, and I think that ended up playing out to their benefit for decades to come.
Too often, executive compensation in the U.S. is ridiculously out of line with performance. That won't change, moreover, because the deck is stacked against investors when it comes to the CEO's pay. The upshot is that a mediocre-or-worse CEO - aided by his handpicked VP of human relations and a consultant from the ever-accommodating firm of Ratchet, Ratchet and Bingo - all too often receives gobs of money from an ill-designed compensation arrangement.
I don't know why the word 'solopreneur' is in our lexicon. Nobody can physically do it all by themselves, and more importantly, why would they want to? Being the sales team, the HR department, management, and production all by yourself is terrible. Period.
Know your numbers' is a fundamental precept of business.
The reason why it is so difficult for existing firms to capitalize on disruptive innovations is that their processes and their business model that make them good at the existing business actually make them bad at competing for the disruption.
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