Organizations exist to enable ordinary people to do extraordinary things.
Theodore LevittRead
Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.
Interpretation
What this quote means
Ideas need to be acted upon to have value; otherwise, they remain unused and unproven.
The quote by Theodore Levitt emphasizes that the true worth of ideas is not in their mere existence, but in their actual application and implementation. Until an idea is put into action, it remains in a state of uncertainty, failing to fulfill its potential and demonstrate its true value.
Themes
IdeasImplementationActionValuePotential
In practice
Example use cases
In a workshop about entrepreneurship, one might say, 'Remember, ideas are useless unless used.'
More from Theodore Levitt
All quotes βKodak sells film, but they don't advertise film; they advertise memories.
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Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.
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A powerful force drives the world toward a converging commonality, and that force is technology. β¦ Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies.
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You want to dig your well where you have the best chance of finding water with the least amount of digging
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The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.
Theodore LevittRead
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