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Organizations exist to enable ordinary people to do extraordinary things.
Theodore Levitt
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Interpretation

What this quote means

Organizations empower individuals to achieve remarkable results together.

This quote by Theodore Levitt highlights the role of organizations in bringing together people to accomplish significant goals that they might not be able to achieve alone. It emphasizes that with the right structure and support, ordinary individuals can collaborate and leverage each other's strengths to create extraordinary outcomes, illustrating the value of teamwork and effective leadership within a collective environment.

Themes

OrganizationsExtraordinaryOrdinaryPeopleLeadershipTeamwork

In practice

Example use cases

This quote can be used in a leadership seminar to inspire managers to foster collaboration in their teams.

More from Theodore Levitt

Kodak sells film, but they don't advertise film; they advertise memories.
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Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.
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Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.
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A powerful force drives the world toward a converging commonality, and that force is technology. … Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies.
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You want to dig your well where you have the best chance of finding water with the least amount of digging
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The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.
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