The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
It turns out that people - in every country in the world, there's a segment of buyer that wants the best product and the best experience. And that's what we're about providing.
Interpretation
What this quote means
The quote emphasizes the universal demand for high-quality products and experiences.
Tim Cook's quote highlights the global desire among consumers for premium products and exceptional experiences, suggesting that businesses should focus on meeting these expectations to succeed in the market. This reflects a fundamental aspect of consumer behavior across cultures, indicating that quality and experience are critical factors in customer satisfaction and loyalty.
Themes
QualityExperienceConsumerBusinessSatisfaction
In practice
Example use cases
In a business presentation discussing customer satisfaction practices.
More from Tim Cook
All quotes →There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
Tim CookRead
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
Tim CookRead
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Tim CookRead
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
Tim CookRead
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
Tim CookRead
Similar quotes
Marketing is too important to be left to the marketing department.
David PackardRead
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Jeff BezosRead
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
Richard BransonRead
In the final analysis, finding a way to do clean business and not to pay bribes actually improves your bottom line.
Mo IbrahimRead
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
Howard SchultzRead
If you have a business model that relies on customers being misinformed, you better start working on changing your business model.
Jeff BezosRead