Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.
Interpretation
This quote highlights the significant impact of advertising on culture and language.
David Droga emphasizes the profound effect that advertising slogans have had on American culture and language. He notes that iconic phrases like 'A mind is a terrible thing to waste' and 'Think different' not only influence consumer behavior but also shape the way people communicate, showcasing the power of advertising in embedding itself into everyday vernacular long before the age of social media.
In practice
In a discussion about the influence of advertising, one might use this quote to illustrate how pervasive marketing phrases are.
A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by.
Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?
My greatest achievement is being able to write records that are real snapshots of what's going on in my life. I won't repeat myself for the sake of commerce, or to please other people.
Art remains the one way possible of speaking truth.
I think of Ray Harryhausen's work - I knew his name before I knew any actor or director's names. His films had an impact on me very early on, probably even more than Disney. I think that's what made me interested in animation: His work.
I originally wanted to embrace the imagery and forthrightness of rap music. There are some interesting, dynamic voices in rap. But I find most of it irresponsible in its overt violence and commercialization of anger. As artists, we believe we can will action through language. If that's the case, we have to take responsibility for what we say.
Great art is always a way of concentrating, reinventing what is called fact, what we know of our existence- a reconcentration… tearing away the veils, the attitudes people acquire of their time and earlier time. Really good artists tear down those veils
Too many jazz pianists limit themselves to a personal style, a trademark, so to speak. They confine themselves to one type of playing. I believe in using the entire piano as a single instrument capable of expressing every possible musical idea. I have no one style. I play as I feel.
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