Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.
Interpretation
This quote highlights the significant impact of advertising on culture and language.
David Droga emphasizes the profound effect that advertising slogans have had on American culture and language. He notes that iconic phrases like 'A mind is a terrible thing to waste' and 'Think different' not only influence consumer behavior but also shape the way people communicate, showcasing the power of advertising in embedding itself into everyday vernacular long before the age of social media.
In practice
In a discussion about the influence of advertising, one might use this quote to illustrate how pervasive marketing phrases are.
A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by.
Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?
The magic doesn't come from within the director's mind, it comes from within the hearts of the actors.
The western has always been, for me, the bread and butter. It's the easiest place for an identifiable Native American to be able to work. But I do yearn to be known as an actor rather than a 'Native American actor.'
Art produces ugly things which frequently become beautiful with time.
The next step in sculpture is motion.
[When accepting the American Film Institute Life Achievement award] I beg permission to mention by name only four people who have given me the most affection, appreciation, and encouragement, and constant collaboration. The first of the four is a film editor, the second is a scriptwriter, the third is the mother of my daughter Pat (Patricia Hitchcock), and the fourth is as fine a cook as ever performed miracles in a domestic kitchen. And their names are Alma Reville.
What's missing in the musical theater is producers willing to nurture new work, raise the money and put it on.
Subscribe for the occasional hand-picked quote. No noise.