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Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
David Ogilvy
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Interpretation

What this quote means

This quote emphasizes the importance of data and evidence over intuition in business decision-making.

David Ogilvy highlights the necessity for manufacturers and business leaders to rely on solid evidence and data rather than mere instinct when making critical financial decisions. The statement reflects a fundamental principle in the business world: reliance on instincts can be risky, especially when the future of a company is at stake, and thus, decisions should be backed by research and proven insights.

Themes

BusinessDataEvidenceDecision-MakingRisk

In practice

Example use cases

In a business presentation discussing the importance of analytics, you could quote this to stress the need for data-driven decisions.

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