The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David OgilvyRead
Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
Interpretation
What this quote means
This quote emphasizes the importance of data and evidence over intuition in business decision-making.
David Ogilvy highlights the necessity for manufacturers and business leaders to rely on solid evidence and data rather than mere instinct when making critical financial decisions. The statement reflects a fundamental principle in the business world: reliance on instincts can be risky, especially when the future of a company is at stake, and thus, decisions should be backed by research and proven insights.
Themes
BusinessDataEvidenceDecision-MakingRisk
In practice
Example use cases
In a business presentation discussing the importance of analytics, you could quote this to stress the need for data-driven decisions.
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The best ideas come as jokes. Make your thinking as funny as possible.
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Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
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