Many of us now expect our online activities to be recorded and analyzed, but we assume the physical spaces we inhabit are different. The data broker industry doesn't see it that way. To them, even the act of walking down the street is a legitimate data set to be captured, catalogued, and exploited.
Interpretation
Our physical movements are also considered data by businesses, just like our online activities.
This quote sheds light on the pervasive nature of data collection in today's world, emphasizing that not only our online actions are being monitored and analyzed, but also our physical movements in public spaces. The data broker industry does not distinguish between physical and digital interactions; instead, it views every action, including simply walking down the street, as valuable data to be gathered, organized, and monetized.
In practice
Discussing privacy concerns at a technology conference.
If you're not thinking about the way systemic bias can be propagated through the criminal justice system or predictive policing, then it's very likely that, if you're designing a system based on historical data, you're going to be perpetuating those biases.
We need to be vigilant about how we design and train these machine-learning systems, or we will see ingrained forms of bias built into the artificial intelligence of the future.
As we move into an era in which personal devices are seen as proxies for public needs, we run the risk that already-existing inequities will be further entrenched. Thus, with every big data set, we need to ask which people are excluded. Which places are less visible? What happens if you live in the shadow of big data sets?
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It is a failure of imagination and methodology to claim that it is necessary to experiment on millions of people without their consent in order to produce good data science.
The fear isn't that big data discriminates. We already know that it does. It's that you don't know if you've been discriminated against.
There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.
At one point in time, you had to choose, 'Do you want to do consumer or enterprise?' But the reality today is a bit different: Enterprises are a collection of consumers.
If an NSA, FBI, CIA, DIA, etc analyst has access to query raw SIGINT databases, they can enter and get results for anything they want. Phone number, email, user id, cell phone handset id (IMEI), and so on - it's all the same.
Part of the problem is when we bring in a new technology we expect it to be perfect in a way that we don't expect the world that we're familiar with to be perfect.
You have to immerse yourself into a product and use it in order to really understand it and that's why I have a new cellphone every month or two.
Excellence matters, and technology advances so fast that the potential for improvement is tremendous. So, since becoming CEO again, I've pushed hard to increase our velocity, improve our execution, and focus on the big bets that will make a difference in the world.
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