Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

- Philip Kotler

The sales department isn’t the whole company, but the whole company better be the sales department.

- Philip Kotler

It is no longer enough to satisfy your customers. You must delight them.

- Philip Kotler

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

- Philip Kotler

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is …

- Philip Kotler

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs a…

- Philip Kotler

Good companies will meet needs; great companies will create markets.

- Philip Kotler

Great insight comes from seeing something as odd and finding out why.

- Philip Kotler

It is more important to do what is strategically right than what is immediately profitable.

- Philip Kotler