Merely stating a truth isn't enough. The truth has to be made vivid, interesting, dramatic. You have to use showmanship.
Interpretation
Simply stating the truth isn't sufficient; it must be presented in an engaging and compelling manner.
Dale Carnegie emphasizes that the delivery of the truth is as important as the truth itself. To effectively communicate a message, it must be rendered in a way that captures the audience's attention and evokes emotion, thus the importance of showmanship in communication.
In practice
In a motivational speaking event to inspire young entrepreneurs.
When I asked him -Mr.Henry Ford- if he ever worried, he replied: "No. I believe God is managing affairs and that He doesn't need any advice from me. With God in charge, I believe that every-thing will work out for the best in the end. So what is there to worry about?
Take a chance! All life is a chance. The man who goes farthest is generally the one who is willing to do and dare.
By talking to yourself about the things you have to be grateful for you can fill your mind with thoughts that soar and sing.
It isn't what you have, or who you are, or where you are, or what you are doing that makes you happy or unhappy. It is what you think about.
I can look back at my own life and see where a few words of praise have sharply changed my entire future. Can't you say the same thing about your life?
Instead of worrying about what people say of you, why not spend time trying to accomplish something they will admire.
Speak properly, and in as few words as you can, but always plainly; for the end of speech is not ostentation, but to be understood.
To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.
The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.
There is a difference between listening and waiting for your turn to speak.
In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce. Telling to win through purposeful stories is situation, industry, gender, demographic, and psychographic-agnostic. It's an all-purpose, everyone wins tool.
The best defense against propaganda: more propaganda.
Subscribe for the occasional hand-picked quote. No noise.