There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts are facts. Sugar is sweet - it's not a matter of opinion. It just is.
Paul RandRead
To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.
Interpretation
What this quote means
Design goes beyond mere assembly; it's about creating value and bringing meaning to experiences.
This quote emphasizes that design is a multifaceted process that transcends basic organization or editing. It articulates the transformative power of design, suggesting that through thoughtful and creative approaches, mere information can be turned into something profound and beautiful, akin to how poetry conveys deeper meanings than prose.
Themes
DesignCreativityValueTransformationArtistry
In practice
Example use cases
This quote can be used in a presentation on the importance of design in enhancing user experiences.
More from Paul Rand
All quotes →Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.
Paul RandRead
The artist is a collector of things imaginary or real. He accumulates things with the same enthusiasm that a little boy stuffs his pockets. The scrap heap and the museum are embraced with equal curiosity. He takes snapshots, makes notes and records impressions on tablecloths or newspapers, on backs of envelopes or matchbooks. Why one thing and not another is part of the mystery, but he is omnivorous.
Paul RandRead
Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful form.
Paul RandRead
If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
Paul RandRead
The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
Paul RandRead
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