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I never heard one word in Pixar about, 'Will kids get this?' I don't think it's important that they get everything. I think that it's important that they get engaged, interested.
Brad Bird
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Interpretation

What this quote means

Engagement and interest are more critical than a complete understanding of content, especially in children's media.

In this quote, Brad Bird emphasizes the importance of engaging children through storytelling and creativity rather than focusing solely on whether they understand every detail. He believes that fostering interest and curiosity is essential for learning and enjoying experiences, particularly in the context of filmmaking for younger audiences.

Themes

EngagementCreativityChildrenEducationStorytelling

In practice

Example use cases

This quote can be used in a discussion about educational methods in classrooms.

More from Brad Bird

For me, I try as much as possible to just think about being in the movie theatre, having the lights dim, and what would I want to see on the screen. That puts me in the frame of mind that made me want to be in the movie business to begin with.
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Animation is about creating the illusion of life. And you can't create it if you don't have one.
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