The newspaper offers something very different from Google's aggregators. It offers a value system, an idea of what matters in the world. Newspapers need to start articulating that value.
Interpretation
This quote emphasizes the unique role of newspapers in providing a value system and context for news that aggregators cannot replicate.
Evgeny Morozov highlights the distinction between traditional newspapers and modern news aggregators like Google. While aggregators compile news from various sources, newspapers have the capacity to convey deeper insights, establish a value system, and prioritize what is significant in the world. The quote suggests that for newspapers to remain relevant, they must clearly express and articulate their distinctive values and perspectives.
In practice
During a panel discussion on the future of journalism, this quote can be used to emphasize the importance of traditional media roles.
Just as Josef K, the protagonist of Kafka's 'The Trial,' awoke one day to discover that he had become part of some unfathomable legal carnival, we, too are frequently waking to discover that the rules of the digital game have once again profoundly changed.
Technological defeatism - a belief that, since a given technology is here to stay, there's nothing we can do about it other than get on with it and simply adjust our norms - is a persistent feature of social thought about technology. We'll come to pay for it very dearly.
For many oppositional movements, the Internet, while providing the opportunity to distribute information more quickly and cheaper, may have actually made their struggle more difficult in the long run.
I have no problem with technological solutions to social problems. The key question for me is, 'Who gets to implement them?' and, 'What kinds of politics of reform do technological solutions smuggle through the back door?'
Social media's greatest assets - anonymity, 'virality,' interconnectedness - are also its main weaknesses.
The decentralized nature of online conversations often makes it easier to manipulate public opinion, both domestically and globally. Regimes that once relied on centralized systems of media control can now deliver ideological messages more subtly, with the help of little-known intermediaries like anonymous commenters on websites.
Newspaper people have a habit of putting you in the front pages to sell their papers, and then after they've sold their papers and got big circulations, they say, 'Look at what we've done for you
Media outlets that are exploiting Ebola because they want a sensational story and politicians using it to their own ends ought to be ashamed.
Even the reporting of news has to be understood not as propaganda for any particular ideology, liberal or conservative, but as propaganda for commodities β for the replacement of things by commodities, use values by exchange values, and events by images.
The news as entertainment is the real danger, because the truth or accuracy of what it is reporting becomes irrelevant.
I think television's become a downright dangerous thing. It has no moral barometer whatsoever. If you want to talk about something that is all about money, just watch the television.
Television is simultaneously blamed, often by the same people, for worsening the world and for being powerless to change it.
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