Social media's greatest assets - anonymity, 'virality,' interconnectedness - are also its main weaknesses.
Interpretation
Social media's features can both empower and undermine communication.
In this quote, Evgeny Morozov highlights a paradox of social media, where its strengths such as anonymity and virality can lead to profound connectedness among users, but these same traits can also result in various issues like misinformation and toxic behavior. The interconnectedness that brings people together can also create friction between individuals and communities, emphasizing the double-edged nature of digital platforms.
In practice
In a speech about the challenges of modern communication, one could reference this quote to illustrate the dual nature of social media.
Just as Josef K, the protagonist of Kafka's 'The Trial,' awoke one day to discover that he had become part of some unfathomable legal carnival, we, too are frequently waking to discover that the rules of the digital game have once again profoundly changed.
Technological defeatism - a belief that, since a given technology is here to stay, there's nothing we can do about it other than get on with it and simply adjust our norms - is a persistent feature of social thought about technology. We'll come to pay for it very dearly.
For many oppositional movements, the Internet, while providing the opportunity to distribute information more quickly and cheaper, may have actually made their struggle more difficult in the long run.
I have no problem with technological solutions to social problems. The key question for me is, 'Who gets to implement them?' and, 'What kinds of politics of reform do technological solutions smuggle through the back door?'
The newspaper offers something very different from Google's aggregators. It offers a value system, an idea of what matters in the world. Newspapers need to start articulating that value.
The decentralized nature of online conversations often makes it easier to manipulate public opinion, both domestically and globally. Regimes that once relied on centralized systems of media control can now deliver ideological messages more subtly, with the help of little-known intermediaries like anonymous commenters on websites.
Our online news feeds aggregate all of the world's pain and cruelty, dragging our brains into a kind of learned helplessness. Technology that provides us with near-complete knowledge without a commensurate level of agency isn't humane.
One of the things I'm excited about is the observation that gamers are creators and creators are gamers too. We used to think of creators as workstation customers and think of gamers as consumers.
Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes.
The promise of artificial intelligence and computer science generally vastly outweighs the impact it could have on some jobs in the same way that, while the invention of the airplane negatively affected the railroad industry, it opened a much wider door to human progress.
You know, one of these things that happened in the '60s and '70s was this confluence of, sort of, a counter-culture with computer culture.
Technology is far more than a method, it is a world in itself. As a method, it is superior in almost every respect. But only where it is left to itself, as in gigantic structures of engineering, there technology reveals its true nature.
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