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Nintendo is a company of Kyoto craftsmen, and what we don't want to do is, if we know we can make something better, we don't want to leave that behind.
Satoru Iwata
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Interpretation

What this quote means

This quote emphasizes Nintendo's commitment to quality and innovation in their products.

Satoru Iwata highlights the dedication of Nintendo as a company rooted in craftsmanship. He conveys that the organization strives for excellence and innovation, ensuring that they never compromise on quality, especially when they have the capability to improve their creations. This mentality reflects a larger philosophy of continuous improvement and responsibility towards their craft.

Themes

NintendoQualityInnovationCraftsmanshipCommitment

In practice

Example use cases

In a motivational speech about striving for excellence in technology.

More from Satoru Iwata

On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.
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If we don't take an approach that looks holistically at the form a video-game platform should take in the future, then we're not able to sustain Nintendo 10 years down the road.
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I do not like to use the term 'Free-to-play.' I have come to realize that there is a degree of insincerity to consumers with this terminology, since so-called 'Free-to-play' should be referred to more accurately as 'Free-to-start.'
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I always and strictly tell Nintendo employees never to use the term 'success' to describe our own performance.
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Video games are meant to be just one thing: Fun! Fun for everyone.
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If we reduce the number of employees for better short-term financial results, employee morale will decrease. I sincerely doubt employees who fear that they may be laid off will be able to develop software titles that could impress people around the world.
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