The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David OgilvyRead
Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
Interpretation
What this quote means
Leadership requires authenticity and integrity to earn respect.
In this quote, David Ogilvy emphasizes the importance of genuine leadership in an office setting. He argues that successful leaders must be authentic individuals who garner respect from their peers and subordinates, rather than impersonators or dishonorable characters who lack substance and credibility. This sentiment highlights the critical role that integrity and authenticity play in effective leadership.
Themes
LeadershipRespectAuthenticityIntegritySuccess
In practice
Example use cases
In a team meeting discussing leadership qualities, this quote can be used to stress the need for credible leaders.
More from David Ogilvy
All quotes βOur business is infested with idiots who try to impress by using pretentious jargon.
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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The best ideas come as jokes. Make your thinking as funny as possible.
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Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
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