The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David OgilvyRead
Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
Interpretation
Leadership requires authenticity and integrity to earn respect.
In this quote, David Ogilvy emphasizes the importance of genuine leadership in an office setting. He argues that successful leaders must be authentic individuals who garner respect from their peers and subordinates, rather than impersonators or dishonorable characters who lack substance and credibility. This sentiment highlights the critical role that integrity and authenticity play in effective leadership.
In practice
In a team meeting discussing leadership qualities, this quote can be used to stress the need for credible leaders.
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
Our business is infested with idiots who try to impress by using pretentious jargon.
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
The best ideas come as jokes. Make your thinking as funny as possible.
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
The task of leadership is to create an alignment of strengths so strong that it makes the system's weaknesses irrelevant.
A great man left a watchword that we can well repeat: "There is no indispensable man"
A man of abilities and character, of any sect whatever, may be admitted to any office of public trust under the United States.
In order to lead a country or a company, you've got to get everybody on the same page and you've got to be able to have a vision of where you're going. America can't have a vision of health care for everybody, green economy, regulations - can't have a bunch of piece - meal activities. It's got to have a vision.
If I had to pick my greatest strength as a football coach, I say it would be innovation.
You have to look at leadership through the eyes of the followers and you have to live the message.
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