Share what you do profusely, because it will be remixed by others into something new, rich and strange.
Tim O'ReillyRead
We often get blinded by the forms in which content is produced, rather than the job that the content does.
Interpretation
What this quote means
We focus too much on the appearance of content instead of its purpose.
This quote reflects on how people can become overly concerned with the formats and styles of content rather than understanding its underlying purpose and message. Tim O'Reilly emphasizes the importance of recognizing the functional role that content plays in communication, encouraging us to look beyond superficial aspects and engage with the true value of the ideas being shared.
Themes
ContentUnderstandingAppearancePurposeCommunication
In practice
Example use cases
In a marketing meeting discussing social media campaigns, this quote can remind the team to focus on the message rather than just the graphic design.
More from Tim O'Reilly
All quotes →I find that creative streak I think often leads in programmers to be good predictors of where culture as a whole is going to go. And that is where I think I've tried over the years to in some ways use my customers as a filter or a predictor of where technology as a whole is going to go. Or where the world as a whole is going to go.
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The Lean Startup isn't just about how to create a more successful entrepreneurial business, it's about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to healthcare, and to solving the world's great problems. It's ultimately an answer to the question: How can we learn more quickly what works, and discard what doesn't?
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An invention has to make sense in the world it finishes in, not in the world it started.
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At O'Reilly, the way we think about our business is that we're not a publisher; we're not a conference producer; we're a company that helps change the world by spreading the knowledge of innovators.
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Money is like gasoline during a road trip. You don't want to run out of gas on your trip, but you're not doing a tour of gas stations. You have to pay attention to money, but it shouldn't be about the money.
Tim O'ReillyRead
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