People ask me what's the most important function when you're starting an organization or setting up the kind of culture and values that are going to endure. The discipline I believe so strongly in is H.R., and its the last discipline that gets funded.
Interpretation
Creating a strong organizational culture relies heavily on effective human resources practices, yet it is often the last area to receive necessary funding.
In this quote, Howard Schultz emphasizes the critical role of human resources (H.R.) in establishing a sustainable organizational culture and values. He points out the common tendency for organizations to underfund H.R., despite its importance in fostering an environment where culture and values can thrive, particularly during the formative stages of a business.
In practice
During a workshop on building effective teams, I quoted Howard Schultz to stress the importance of investing in human resources.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
While their service is ending, our responsibility is just beginning!
In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
One is too small a number to achieve greatness. No accomplishment of real value has ever been achieved by a human being working alone.
I talked to the players and tried to make them aware of what was good and bad, but I didn't try to run their lives.
Reason and calm judgment, the qualities specially belonging to a leader.
I would rather be accused of breaking precedents than breaking promises.
Competence goes beyond words. It's the leader's ability to say it, plan it, and do it in such a way that others know that you know how - and know that they want to follow you.
The more I'm pushed in a position of leadership and I know I have to be the mouthpiece for so many other people who can't speak for themselves, the more confidence I'm gaining.
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