The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
Seth GodinRead
Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
Interpretation
What this quote means
Permission marketing focuses on building relationships with consumers to turn them into loyal customers by providing valuable content.
This quote by Seth Godin emphasizes the essence of permission marketing, which is grounded in obtaining consent from consumers to engage with them relevantly and meaningfully. It suggests that by cultivating an educational approach rather than merely aiming to entertain, businesses can transform strangers into friends and ultimately foster loyalty, making it a strategic methodology in the realm of marketing.
Themes
Permission MarketingLoyaltyCustomersEducationRelationships
In practice
Example use cases
Using this quote in a marketing seminar to highlight the importance of customer relationship management.
More from Seth Godin
All quotes →Not adding value is the same as taking it away.
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Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
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Living with doubt ... is almost always more profitable than living with certainty. _x000D_ People don't like doubt, so they pay money and give up opportunities to avoid it. _x000D_ Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. On the other hand, if you can get in the habit of seeking out uncertainty, you'll have developed a great instinct.
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The danger of the Web is that you can go from idea to public announcement in under ten minutes.
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Art isn't only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
Seth GodinRead
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