We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.
Interpretation
This quote emphasizes the importance of simplicity and functionality in technology, particularly in mobile communication.
Steve Jobs highlights the need for innovation in mobile phones while reminding us that the fundamental purpose of a phone—making calls—should remain effortless and efficient. He advocates for ease of use, suggesting that advanced features should enhance basic functionalities, such as easily syncing contacts to improve communication experiences.
In practice
In a technology presentation discussing the latest smartphone, you could quote Steve Jobs to emphasize the importance of basic functionalities.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
You need to invent things and you need to get them to people. You need to commercialize those inventions. Obviously, the best way we've come up with doing that is through companies.
What I do instead is I will cheerfully spend literally hours on identifier names: variable names, method names, and so forth, to make my code readable. If you read some expression using these identifiers and it reads like an English sentence, your program is much more likely to be correct, and much easier to maintain.
America is a country of inventors, and the greatest of inventors are the newspaper men.
What matters is 'Have you done a better job of making our experiences feel like home on Windows?' That's our real goal, and that's what we're going to stay focused on.
Amateur production, the result of all this new capability, means that the category of ‘consumer’ is now a temporary behavior rather than a permanent identity
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