The sales department isn’t the whole company, but the whole company better be the sales department.
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This is a more detailed analysis of the quote. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur nisl mi, vestibulum quis ligula vel, feugiat finibus risus. Integer quam ligula, consectetur eget ante et, posuere laoreet erat. Aenean sit amet erat sed elit consectetur tincidunt. Praesent sed quam placerat, egestas magna a, vestibulum nisi. Proin cursus elit lorem, in laoreet tellus tristique eu. Nunc vel tortor luctus, venenatis lectus sit amet, ultricies velit. Proin tincidunt hendrerit elit nec sagittis. Donec ut dictum risus.
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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
It is no longer enough to satisfy your customers. You must delight them.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
The sales department isn’t the whole company, but the whole company better be the sales department.
It is more important to do what is strategically right than what is immediately profitable.
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