The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David OgilvyRead
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
Interpretation
What this quote means
Pursuing multiple careers can lead to a fulfilling and extended life.
David Ogilvy suggests that having two distinct careers throughout one's life can contribute to a longer and more satisfying existence. By engaging in different professional endeavors, people can experience new challenges and learn continuously, which keeps them mentally and emotionally stimulated beyond the typical retirement age.
Themes
CareerLong LifeFulfillmentSuccessMotivation
In practice
Example use cases
A motivational speech about career transitions at a conference.
More from David Ogilvy
All quotes βOur business is infested with idiots who try to impress by using pretentious jargon.
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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The best ideas come as jokes. Make your thinking as funny as possible.
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Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
David OgilvyRead
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