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Selling is essentially transference of feeling.
Zig Ziglar
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Interpretation

What this quote means

Selling is about conveying emotions and connecting with others.

This quote by Zig Ziglar highlights that the act of selling is not just about exchanging products or services for money; it is fundamentally about sharing emotions and creating a connection with the customer. Successful salespeople are those who can transfer their genuine feelings about a product or service to potential buyers, thereby fostering trust and engagement, which ultimately leads to sales.

Themes

SellingEmotionConnectionTrustSales

In practice

Example use cases

A motivational speaker uses this quote to emphasize the importance of emotional intelligence in sales.

More from Zig Ziglar

If you learn from defeat, you haven't really lost.
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I read for the 'ah-ha's,' the information that makes a light bulb go off in my mind. I want to put information in my mind that is going to be the most beneficial to me, my family and my fellow man - financially, morally, spiritually, and emotionally.
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You cannot rise about your words. A lot of people use foul, pornographic, filthy, language and you SEE, all of those words paint pictures and they reveal the internal thinking of the person on the inside. YOU cannot RISE (forward, onward upward) above your words.
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Hope is the foundational quality of all change, and encouragement is the fuel which keeps hope alive.
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Setting goals helps bring your future into your present and the present is the only time we can take action.
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Happiness is the ability to move forward, knowing the future will be better than the past.
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