Simplicity is the ultimate sophistication-- Steve Jobs turned this into the slogan behind an early Mac advertising campaign. Which doesn't make it less true.
Interpretation
Simplicity is a complex idea that embodies elegance and clarity.
This quote emphasizes that true sophistication lies in simplicity. It suggests that the ability to distill concepts down to their essence demonstrates a deeper understanding and skill, as true elegance comes from clarity and straightforwardness rather than unnecessary complexity.
In practice
A tech entrepreneurship workshop could use this quote to highlight the importance of user-friendly design.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
For a year after that was done to me I wept every day at the same hour and for the same space of time. That is not such a tragic thing as possibly it sounds to you. To those who are in prison tears are a part of every day's experience. A day in prison on which one does not weep is a day on which one's heart is hard, not a day on which one's heart is happy.
Everybody must be managed. Queens must be managed. Kings must be managed, for men want managing almost as much as women, and that's saying a good deal.
There is nothing on earth that I would not give up, excepting of course, two things and two things only, truth and nonviolence.
We must become so alone, so utterly alone, that we withdraw into our innermost self. It is a way of bitter suffering. But then our solitude is overcome, we are no longer alone, for we find that our innermost self is the spirit, that it is God, the indivisible. And suddenly we find ourselves in the midst of the world, yet undisturbed by its multiplicity, for our innermost soul we know ourselves to be one with all being.
Consider no one a stranger. Learn to feel that everybody is akin to you.
We all become well-disguised mirror image of anything that we fight too long or too directly. That which we oppose determines the energy and frames the questions after a while. Most frontal attacks on evil just produce another kind of evil in yourself, along with a very inflated self-image to boot.
Subscribe for the occasional hand-picked quote. No noise.