When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

- Leo Burnett

I am often asked how I got into the business. I didn't. The business got into me.

- Leo Burnett

Products are made in the factory, but brands are created in the mind.

- Leo Burnett

Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.

- Leo Burnett

Before you can have a share of market, you must have a share of mind.

- Leo Burnett

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

- Leo Burnett

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

- Leo Burnett

What helps people, helps business.

- Leo Burnett

Don’t tell me how good you make it; tell me how good it makes me when I use it.

- Leo Burnett