Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master. - Philip Kotler
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
- Philip Kotler
It is no longer enough to satisfy your customers. You must delight them. - Philip Kotler
It is no longer enough to satisfy your customers. You must delight them.
The sales department isn’t the whole company, but the whole company better be the sales department. - Philip Kotler
The sales department isn’t the whole company, but the whole company better be the sales department.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. - Philip Kotler
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs a… - Philip Kotler
Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs a…
The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is … - Philip Kotler
The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is …
Good companies will meet needs; great companies will create markets. - Philip Kotler
Good companies will meet needs; great companies will create markets.
It is more important to do what is strategically right than what is immediately profitable. - Philip Kotler
It is more important to do what is strategically right than what is immediately profitable.
Great insight comes from seeing something as odd and finding out why. - Philip Kotler
Great insight comes from seeing something as odd and finding out why.
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