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Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Bjarke Ingels
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Interpretation

What this quote means

Sustainability should not be viewed as a burden or ideological issue; it should be approached as an opportunity for innovative design.

In this quote, Bjarke Ingels emphasizes that sustainability should not be framed as a moral obligation or a contentious political topic. Instead, he argues that it should be seen as an exciting design challenge that encourages creativity and innovation, fostering solutions that integrate sustainability seamlessly into our way of life.

Themes

SustainabilityDesignInnovationPhilosophyChallenge

In practice

Example use cases

This quote could be used in a presentation on innovative architectural designs that promote sustainability.

More from Bjarke Ingels

One of the dilemmas of architecture in general is that there is a Catch-22 - you can't actually get to be commissioned to do certain types of building until you've already built that type of building. So it seems to be incredibly hard to get going.
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For me, architecture is the means, not the end. It's a means of making different life forms possible.
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Design our world so that we have positive social and environmental side effects.
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In the big picture, architecture is the art and science of making sure that our cities and buildings fit with the way we want to live our lives.
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I don't have to come up with the best idea. It is my job to make sure that it is always the best idea that wins.
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I believe that architecture, as anything else in life, is evolutionary. Ideas evolve; they don't come from outer space and crash into the drawing board.
Bjarke IngelsRead

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