The way positive reinforcement is carried out is more important than the amount.

- B. F. Skinner

The speaker does not feel the grammatical rules he is said to apply in composing sentences, and men spoke grammatically for thousands of years before…

- B. F. Skinner

The strengthening of behavior which results from reinforcement is appropriately called 'conditioning'. In operant conditioning we 'strengthen' an ope…

- B. F. Skinner

The majority of people don't want to plan. They want to be free of the responsibility of planning. What they ask for is merely some assurance that th…

- B. F. Skinner

Men build society and society builds men.

- B. F. Skinner

A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.

- B. F. Skinner

Education is what survives when what has been learned has been forgotten.

- B. F. Skinner

What is love except another name for the use of positive reinforcement? Or vice versa.

- B. F. Skinner

The juvenile delinquent does not feel his disturbed personality. The intelligent man does not feel his intelligence or the introvert his introversion.

- B. F. Skinner