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Could it be, I wonder, that there is such a thing as a wantologist, someone we can hire to figure out what we want? Have I arrived at some final telling moment in my research on outsourcing intimate parts of our lives, or at the absurdist edge of the market frontier?
Arlie Russell Hochschild
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Interpretation

What this quote means

The quote questions the value of outsourcing our personal desires and wants to others.

In this thought-provoking quote, Arlie Russell Hochschild speculates about the humorous and absurd notion of hiring a 'wantologist' to discern our personal desires. It challenges the reader to reflect on the implications of commodifying even the most intimate aspects of life and considers whether we risk losing authenticity and self-awareness by delegating our deeper wants to external influences.

Themes

WantologistDesiresOutsourcingLifeAuthenticityAbsurdity

In practice

Example use cases

In a discussion about the impact of consumer culture on personal identity, this quote could highlight how we often look outside ourselves for answers.

More from Arlie Russell Hochschild

I'm a hard worker and love my work. I have felt pulled toward work. And it's a pull I have ferociously had to counter to make room for my family.
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The focus of our public discourse has been on how American companies are competing with Japanese, German, and other foreign companies. What this allows us to ignore is how each of those American companies is really in competition with the families of the workers. That's the real competition.
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What emotions would we experience if we weren't working ourselves to death? What wishes drive us? What fantasies hitch themselves to our continual busyness? Only when we step away from our frenzy can we know.
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No work-family balance will ever fully take hold if the social conditions that might make it possible - men who are willing to share parenting and housework, communities that value work in the home as highly as work on the job, and policymakers and elected officials who are prepared to demand family-friendly reforms - remain out of reach.
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In response to our fast-food culture, a 'slow food' movement appeared. Out of hurried parenthood, a move toward slow parenting could be growing. With vital government supports for state-of-the-art public child care and paid parental leave, maybe we would be ready to try slow love and marriage.
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Many women cut back what had to be done at home by redefining what the house, the marriage and, sometimes, what the child needs. One woman described a fairly common pattern: I do my half. I do half of his half, and the rest doesn't get done.
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