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When you make a TV show, they always say you're a guest in someone's home. Online, you're a guest in someone's face. So that's why I try to make it sound and look and feel very inviting and attractive, because I know that I'm in your face.
Jerry Seinfeld
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Interpretation

What this quote means

This quote emphasizes the intimacy and immediacy of online communication compared to traditional TV shows.

Jerry Seinfeld highlights the difference between creating a television show and producing content online. In television, you enter the viewer's living room as a guest, while online, you are directly in their face, making it crucial to ensure that the content is engaging and welcoming, as it demands immediate attention and connection.

Themes

OnlineContentCommunicationInvitingEngaging

In practice

Example use cases

Use this quote in a workshop about creating engaging online content.

More from Jerry Seinfeld

You spend so much time in the world of virtual that the actual - which nothing is more actual than stand-up - it's a painful experience for the audience, and the comedian a lot of time - we miss that.
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I didn't know every day I would be discussing the tone of my voice with my wife. I thought it was a marriage. Apparently, it's a musical.
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You know why dogs have no money? No pockets. 'Cause they see change on the street all the time and it's driving them crazy. When you're walking them, he is always looking up at you. "There's a quarter...."
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According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy.
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There's very little advice in men's magazines, because men don't think there's a lot they don't know. Women do. Women want to learn. Men think, 'I know what I'm doing, just show me somebody naked.'
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There is no such thing as an attention span. There is only the quality of what you are viewing. This whole idea of an attention span is, I think, a misnomer. People have an infinite attention span if you are entertaining them.
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