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Let us create extraordinary words, on condition that they be put to the most ordinary use and that the entity they designate be made to exist in the same way as the most common object.
Gilles Deleuze
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Interpretation

What this quote means

The quote encourages the creation of unique expressions that serve practical purposes, bridging the gap between the extraordinary and the everyday.

Gilles Deleuze emphasizes the idea that while language and artistic expression can be extraordinary, their true value lies in their application to everyday life. He urges creators to ensure that their innovative words and ideas resonate with the common experiences of humanity, making the abstract tangible and relatable to ordinary objects and situations.

Themes

CreationArtLanguageOrdinaryExtraordinary

In practice

Example use cases

In a speech about creative writing, one might say, 'As Gilles Deleuze said, 'Let us create extraordinary words...' to inspire students.

More from Gilles Deleuze

Language is not made to be believed but to be obeyed, and to compel obedience newspapers, news, proceed by redundancy, in that they tell us what we ‘must’ think, retain, expect, etc. language is neither informational nor communicational. It is not the communication of information but something quite different: the transmission of order-words, either from one statement to another or within each statement, insofar as each statement accomplishes an act and the act is accomplished in the statement
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Something in the world forces us to think. This something is an object not of recognition but of a fundamental encounter.
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Intuition is neither a feeling, an inspiration nor a disorderly sympathy but a fully developed method.
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Forming grammatically correct sentences is for the normal individual the prerequisite for any submission to social laws. No one is supposed to be ignorant of grammaticality; those who are belong in special institutions. The unity of language is fundamentally political.
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Art is not communicative, art is not reflexive. Art, science, philosophy are neither contemplative, neither reflexive, nor communicative. They are creative, that's all.
Gilles DeleuzeRead
To affirm is not to bear, carry, or harness oneself to that which exists, but on the contrary to unburden, unharness, and set free that which lives.
Gilles DeleuzeRead

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